Research: Commercial Convention and Codes

 I am doing an Oreo commercial. In these commercial the audience usually sees people being playful or playing around with the Oreos.


  • They always have a playful and child-like vibes in the commercial.
  • Props include Oreos, milk and random props popping up for fun vibe.
  • There appearance is usually regular outfits or colorful fun outfits.
  • The score through out the commercial are medium or fast paced sounds that are meant to make the audience feel happy and energetic.


  1. Convention and Codes in OREO commercials include the slogan "wonderfilled". This slogan sparks the media to keep wondering about all the possibilities in this world. The message of these commercial is to share Oreo cookies with everyone you meet to bring out their better side.
  2. In the commercials you can always see somebody wondering about great outcomes while enjoying an Oreo with friends.
  3. The commercial can something include pathos- show characters in joyful happy moods after the Oreo cookie has been shared





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